Colorado Springs Marketing – Integrated Marketing Experts – Bellandi Group

Email Prospecting without Spamming

While most marketing experts would advise against email prospecting programs and consider them spam, Bellandi Group has carefully crafted email prospecting programs that help small companies with no opt-in list and little budget to run expensive opt-in email acquisition programs.
Spam law does not state you cannot send an unsolicited commercial email in the U.S., but [...]

Quick Facts About Search Engine Optimization

Looking for Colorado Springs SEO solutions? Since 2002, Bellandi Group has excelled in search engine optimization & organic internet marketing worldwide. We offer companies, of any size, consulting services that will help move their website to the top search engines. Phone books, magazines, newspapers and even television are now the dinosaurs of the marketing world. Consumers [...]

What is Reputation Marketing

The rapidly changing face of social media – blogs, Twitter, wikis and other interactive media – has completely reshaped branding. Any message an organization puts out can now be picked up and re-shaped – occasionally to even greater impact than the original message – by consumers or even competitors active on social media platforms:
Monitoring online [...]

How to Do Media Training

Your company is ready for prime time. The product launch is poised to change the world.
Now, who goes in front of the camera to talk about it?
Are you ready?
The Bellandi Group Public Relations experts know the media – heck, some of us have been the media. We can coach any spokesperson to ensure a successful [...]

How to Get Started Planning Your Event

From gigantic trade show exhibits to local product launches, marketing events bring us together in an environment that allows us to learn new things, make new friends, see new products, discover new customers, find fresh leads – and if they are done right, come away feeling good about the brands being promoted.
This takes skill.
The Bellandi [...]

Creating Compelling Brochures

There is no longer any such thing as a “general” brochure.
Printed collateral has to be targeted nowadays. Whether your prospective customer is a mother visiting a mall, an executive wandering through an industry trade show, or a COO who needs “leave behind” material, that person is sophisticated and savvy and not interested in keeping material [...]

Creating a World-Class Channel Marketing Strategy

Channel Marketing Strategy & Planning
If you are not selling directly to your customer¸ you are engaging in Channel Marketing – dependent on someone else, a reseller or VAR or retail outlet, to get it right for you.
If this is the case, here are some questions that must be asked:

Who is selling your product or [...]

Websites That Yield Real Business Results

If you want a website today that gets real results for your business, you need to look beyond pretty html graphics and self-centered babbling about your company.  You need to look at the following:

Set it up to make it easy to add content regularly, especially blogs, social media, etc. For today’s world, this means a [...]

Keeping up with your Partner Channel and Keeping Them Up-to-Date

Over the last 5-10 years a lot has changed in Sales and Marketing but some things have remained the same—like keeping your partner channel informed and up-to-date about new product information and sales tools.

“Cost Effective Lead Gen Ideas to Maximize a Slow Summer”

Summer can turn into a slow season for some companies. If your company falls into this category, here are three ways to jumpstart your lead generation efforts, warm up leads for the fall and maximize slow time: