Barbara J. Oliverio

Barbara J. Oliverio enjoys a career of more than 17 years of comprehensive marketing and public relations experience in the technology arena, along with experience in product marketing, training, and technical writing.

Barbara began her technology marketing career at the Athens Messenger newspaper group in Athens, Ohio, where she implemented the earliest cabletext news system in the Eastern US. She then moved to Media Cybernetics, Inc., instrumental in merging the technical writing and marketing writing teams. At Media Cybernetics, she was also a vital media liaison.

At FrontRange Solutions, developers of GoldMine, she was a key player in the global marketing effort, managing such diverse groups as marketing communications, events and the unique case study and reference program. She maintained the agility necessary to hone the corporate message in collateral as well as web content, and was responsible for the content of marketing CDs. She exited her career at FrontRange with public relations successes including competent press tours that resulted in greater than 80% hit rate. She also managed product reviews in mainstream publications such as the Wall Street Journal and Investor’s Business Daily, and facilitated five-star product reviews. Her public relations and marketing savvy then contributed to innovative process for product launch success at NeoCore, Inc. Once again, her media relations know-how boosted product visibility to near 90% hit rate.

After that, Barbara’s process-oriented product launch method led to more efficient product launches during her tenure at multi-product distributor Alternative Technology, Inc. Barbara’s exceptional ability to quickly come up to speed on product, her well-groomed writing skills, her proven marketing expertise and her unique ability to rapidly develop a tactical as well as strategic plan of attack make her a valuable asset to any emerging organization.