Author Archive for aheath
Traditional trade shows, virtual or both?
We just got back from DesignCon in Santa Clara, California, and I am happy to report that traditional trade shows ARE alive and well. I must confess that as a consultant I have encouraged our clients over the past few years to revisit their trade show schedule and ROI before re-signing any contracts. Here are [...]
Email Prospecting without Spamming
While most marketing experts would advise against email prospecting programs and consider them spam, Bellandi Group has carefully crafted email prospecting programs that help small companies with no opt-in list and little budget to run expensive opt-in email acquisition programs. Spam law does not state you cannot send an unsolicited commercial email in the U.S., [...]
Keeping up with your Partner Channel and Keeping Them Up-to-Date
Over the last 5-10 years a lot has changed in Sales and Marketing but some things have remained the same—like keeping your partner channel informed and up-to-date about new product information and sales tools.
“Cost Effective Lead Gen Ideas to Maximize a Slow Summer”
Summer can turn into a slow season for some companies. If your company falls into this category, here are three ways to jumpstart your lead generation efforts, warm up leads for the fall and maximize slow time:
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