Author Archive for dbellandi

Launching a New Product

Launching a new product in a down economy can be challenging. The questions one has to face are: How do I get my target audience’s attention? What launch materials do I need? What should I do with my website? What marketing mix do I use? What is the predicted ROI on my investment? How can [...]

Colorado Springs Web Designs

A well designed website is becoming a critical component of any business. It is the first place prospects will look when they hear the business name and, one would hope, would be the first listing that shows up on a Google search for that category. At Bellandi Group, we realize that no one web designer [...]

The Agilent Case Study

Agilent was looking for a way to expand the impact of the tradeshow sponsorship, DesignCon. It turns out that this tradeshow was spawned by Dave Bellandi in 1995, when he worked for HP. Agilent wanted to have a creative approach to the show that took advantage of their lead sponsorship position. In looking at its [...]

The Medical Voyce Case Study

Medical Voyce was started by a serial entrepreneur named Dirk Hobbs. Dirk had worked in the healthcare market for over 11 years and his last venture was spearheading a publication called MD News for the Denver and Colorado Springs metro areas in Colorado. During these 11 years, Dirk got to know  the needs and frustrations [...]

How can I update my Google places listing?

Recently, a client asked this question about their business; here is the answer: Go to www.google.com Find your Google places listing. This can be done a number of ways. This particular client owned a Bistro in Manitou Springs; so, I Googled “Bistro Manitou springs” and PJ’s Bistro Manitou Springs popped up (AMAZING food, Bear (the [...]

The Mining Exchange Hotel Case Study

The Mining Exchange, a Wyndham Grand Hotel situated in downtown Colorado Springs, needed a full service agency that could address a broad range of local marketing needs at cost-effective prices. It solicited bids from many marketing companies in the area. Some of the larger ones simply came in much too high on their pricing. Other [...]

The New Digital Marketing Agency

With the fall of traditional advertising/branding agencies, the market has seen a shift. Some of the traditional firms have steadily declined due to their failure to adapt and the decrease in large branding spends. Some of the new Internet marketing companies have failed to step up to the challenge of providing compelling branding and messaging. [...]

The I Was There Case Study

Problem: I Was There was a company launched by a successful serial entrepreneur who remembered the Apollo 11 launch and wished he would have better commemorated it with pictures and proof he was there. As a result, he raised money based on a strategy to use Web and mobile technology along with advanced merchandising approaches [...]

The Accanto Systems Case Study

Problem: Accanto Systems was a new company that had spun a division out of Sunrise Telecom. They sold protocol analyzers and large networking monitoring systems to Wireless and Wireline service providers. They needed to develop awareness about the new company and create more professional and effective sales tools. Lastly, their channel was not well-trained in [...]

The My Estate Manager Case Study

Problem: MyEstateManager.com was a new company that was focused on building the premier website in the industry for offering free information to people who recently lost a loved one and needed guidance on estate management. The business model was based around attracting service providers such as funeral homes, flower shops, etc., that paid a subscription [...]

The Oracle Case Study

Problem: Oracle purchased a new company whose product pricing was below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention from the sales force. They also often did not get the dedicated marketing they needed to acquire enough leads and opportunities to keep the [...]

The GoldMine Case Study

Problem: When GoldMine Software was growing their Partner Channel Program from 90 partners to 2000, they did a great job of providing solid tools for partners to use and created good quality leads. However, they lost visibility of what happened to the leads once they were passed to the channel. Since GoldMine was 100% channel-focused [...]

The HP Case Study

Problem: HP had over 90 product lines that were focused on the R&D market worldwide. They were getting complaints that customers were seeing too many single product seminars, webinars and ads. They wanted to consolidate their programs into a market-based, multi-divisional program. I was the first employee hired into a U.S. Marketing center and tasked to prototype [...]

Bad Economy? Good Time to Innovate

Many companies get very conservative with their marketing in a bad economy. Justifiable so. The ROI is tougher to retrieve. However, one observation I’ve made after watching 100′s of companies is that innovative marketing approaches always yield an ROI. What to do in a tough economy is not to stop marketing, but to push the [...]

Webtricity – A New Style of Marketing

Those of us who have been in marketing for a long time all have proven ways of developing marketing objectives, strategies, tactics, programs and measurements. While we have seen a large variance in these approaches, one thing is for sure: the explosion of web-based marketing has changed the way we plan, develop and execute our [...]

Colorado Springs Marketing Experts

Bellandi Group, a fully-integrated Colorado Springs Marketing agency, was founded in 2002 by seasoned marketing executives with over 100 years of collective experience in managing sales and marketing programs for companies worldwide.

If you are looking for a Colorado Springs marketing firm that delivers results, give us a call. We know that from the smallest startup to the largest corporation, companies have to be smart about their marketing budget. We believe that the personalized attention we give to each client sets us apart from other Colorado Springs marketing firms. You will never be lost in the crowd or become just an account number.

Can you afford marketing? Can you afford not to?

At The Bellandi Group, we understand how tempting it is to cut back on advertising and promotions when times are tough. But consider this: Well-spent marketing dollars pay off by pulling in new customers and encouraging former clients to return.

Quick Facts About Search Engine Optimization

Looking for Colorado Springs SEO solutions? Since 2002, Bellandi Group has excelled in search engine optimization & organic internet marketing worldwide. We offer companies, of any size, consulting services that will help move their website to the top search engines. Phone books, magazines, newspapers and even television are now the dinosaurs of the marketing world. Consumers [...]