Author Archive for dbellandi
Launching a New Product
Launching a new product in a down economy can be challenging. The questions one has to face are: How do I get my target audience’s attention? What launch materials do I need? What should I do with my website? What marketing mix do I use? What is the predicted ROI on my investment? How can [...]
Colorado Springs Web Designs
A well designed website is becoming a critical component of any business. It is the first place prospects will look when they hear the business name and, one would hope, would be the first listing that shows up on a Google search for that category. At Bellandi Group, we realize that no one web designer [...]
The Agilent Case Study
Agilent was looking for a way to expand the impact of the tradeshow sponsorship, DesignCon. It turns out that this tradeshow was spawned by Dave Bellandi in 1995, when he worked for HP. Agilent wanted to have a creative approach to the show that took advantage of their lead sponsorship position. In looking at its [...]
The Medical Voyce Case Study
Medical Voyce was started by a serial entrepreneur named Dirk Hobbs. Dirk had worked in the healthcare market for over 11 years and his last venture was spearheading a publication called MD News for the Denver and Colorado Springs metro areas in Colorado. During these 11 years, Dirk got to know the needs and frustrations [...]
How can I update my Google places listing?
Recently, a client asked this question about their business; here is the answer: Go to www.google.com Find your Google places listing. This can be done a number of ways. This particular client owned a Bistro in Manitou Springs; so, I Googled “Bistro Manitou springs” and PJ’s Bistro Manitou Springs popped up (AMAZING food, Bear (the [...]
The Mining Exchange Hotel Case Study
The Mining Exchange, a Wyndham Grand Hotel situated in downtown Colorado Springs, needed a full service agency that could address a broad range of local marketing needs at cost-effective prices. It solicited bids from many marketing companies in the area. Some of the larger ones simply came in much too high on their pricing. Other [...]
The New Digital Marketing Agency
With the fall of traditional advertising/branding agencies, the market has seen a shift. Some of the traditional firms have steadily declined due to their failure to adapt and the decrease in large branding spends. Some of the new Internet marketing companies have failed to step up to the challenge of providing compelling branding and messaging. [...]
The I Was There Case Study
Problem: I Was There was a company launched by a successful serial entrepreneur who remembered the Apollo 11 launch and wished he would have better commemorated it with pictures and proof he was there. As a result, he raised money based on a strategy to use Web and mobile technology along with advanced merchandising approaches [...]
The Accanto Systems Case Study
Problem: Accanto Systems was a new company that had spun a division out of Sunrise Telecom. They sold protocol analyzers and large networking monitoring systems to Wireless and Wireline service providers. They needed to develop awareness about the new company and create more professional and effective sales tools. Lastly, their channel was not well-trained in [...]
The My Estate Manager Case Study
Problem: MyEstateManager.com was a new company that was focused on building the premier website in the industry for offering free information to people who recently lost a loved one and needed guidance on estate management. The business model was based around attracting service providers such as funeral homes, flower shops, etc., that paid a subscription [...]
The Oracle Case Study
Problem: Oracle purchased a new company whose product pricing was below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention from the sales force. They also often did not get the dedicated marketing they needed to acquire enough leads and opportunities to keep the [...]
The GoldMine Case Study
Problem: When GoldMine Software was growing their Partner Channel Program from 90 partners to 2000, they did a great job of providing solid tools for partners to use and created good quality leads. However, they lost visibility of what happened to the leads once they were passed to the channel. Since GoldMine was 100% channel-focused [...]
The HP Case Study
Problem: HP had over 90 product lines that were focused on the R&D market worldwide. They were getting complaints that customers were seeing too many single product seminars, webinars and ads. They wanted to consolidate their programs into a market-based, multi-divisional program. I was the first employee hired into a U.S. Marketing center and tasked to prototype [...]
Bad Economy? Good Time to Innovate
Many companies get very conservative with their marketing in a bad economy. Justifiable so. The ROI is tougher to retrieve. However, one observation I’ve made after watching 100′s of companies is that innovative marketing approaches always yield an ROI. What to do in a tough economy is not to stop marketing, but to push the [...]
Webtricity – A New Style of Marketing
Those of us who have been in marketing for a long time all have proven ways of developing marketing objectives, strategies, tactics, programs and measurements. While we have seen a large variance in these approaches, one thing is for sure: the explosion of web-based marketing has changed the way we plan, develop and execute our [...]
Websites That Yield Real Business Results
If you want a website today that gets real results for your business, you need to look beyond pretty html graphics and self-centered babbling about your company. You need to look at the following: Set it up to make it easy to add content regularly, especially blogs, social media, etc. For today’s world, this means [...]
New Approaches in Marketing that Yield Results
While the challenges that we face in marketing may be old, the way we approach them has drastically changed in the last two years. The usage of the internet for information has not only increased, it has taken a large leap forward. Bellandi Group has a large portfolio of clients that span a broad range [...]
Social Networking for B2B Companies
I recently started using several sharp consultants that are peaked in social networking and reputation management. Since I work with a fairly mature B2B audience, I did not immediately see the applications for these tools beyond LinkedIn – something I’ve used for 10 years now. Since I hired them for some fairly standard Google campaigns, [...]
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