Author Archive for dbellandi
What is Reputation Marketing
The rapidly changing face of social media – blogs, Twitter, wikis and other interactive media – has completely reshaped branding. Any message an organization puts out can now be picked up and re-shaped – occasionally to even greater impact than the original message – by consumers or even competitors active on social media platforms: Monitoring [...]
How to Do Media Training
Your company is ready for prime time. The product launch is poised to change the world. Now, who goes in front of the camera to talk about it? Are you ready? The Bellandi Group Public Relations experts know the media – heck, some of us have been the media. We can coach any spokesperson to [...]
How to Get Started Planning Your Event
From gigantic trade show exhibits to local product launches, marketing events bring us together in an environment that allows us to learn new things, make new friends, see new products, discover new customers, find fresh leads – and if they are done right, come away feeling good about the brands being promoted. This takes skill. [...]
Creating Compelling Brochures
There is no longer any such thing as a “general” brochure. Printed collateral has to be targeted nowadays. Whether your prospective customer is a mother visiting a mall, an executive wandering through an industry trade show, or a COO who needs “leave behind” material, that person is sophisticated and savvy and not interested in keeping [...]
Creating a World-Class Channel Marketing Strategy
Channel Marketing Strategy & Planning If you are not selling directly to your customer¸ you are engaging in Channel Marketing – dependent on someone else, a reseller or VAR or retail outlet, to get it right for you. If this is the case, here are some questions that must be asked: Who is selling your [...]
Websites That Yield Real Business Results
If you want a website today that gets real results for your business, you need to look beyond pretty html graphics and self-centered babbling about your company. You need to look at the following: Set it up to make it easy to add content regularly, especially blogs, social media, etc. For today’s world, this means [...]
New Approaches in Marketing that Yield Results
While the challenges that we face in marketing may be old, the way we approach them has drastically changed in the last two years. The usage of the internet for information has not only increased, it has taken a large leap forward. Bellandi Group has a large portfolio of clients that span a broad range [...]
Social Networking for B2B Companies
I recently started using several sharp consultants that are peaked in social networking and reputation management. Since I work with a fairly mature B2B audience, I did not immediately see the applications for these tools beyond LinkedIn – something I’ve used for 10 years now. Since I hired them for some fairly standard Google campaigns, [...]
New Tools of The Trade
Today, Adobe has released the latest version of its flagship application suite, CS5. There are tons of new and exciting features that promise to make designers’ and developers’ lives easier, or let us do things that were previously impossible. One tool that I have avoided using, but am now excited to try, is Adobe Dreamweaver [...]
Good Design Can Make You Rich
The checkout stand is a place for impulse purchases. You’re bored, you’re impatient, and if you’re an American you pick up little things you “need” while you’re waiting. Among the batteries and anti-bacterial wipes, you’ll see varieties of lip balm. Two of which are Carmex and Burt’s Bees. These two products are virtually identical. They [...]
How to Ensure A World-Class Company Launch
A new high-tech startup had just received VC funding, completed their product and wanted to launch their company. They needed to develop awareness about the new company and create professional and effective sales tools. Also, their newly acquired channel was not trained yet on the new products and the channel partners were widely varied in [...]
Pay-Per-Lead Program Case Study
Case Study – SAP Channel Partner Program SAP had set aside MDF (Market Development Funds) for some of their distributors and VARs to use on marketing. One of its larger distributors decided to use this money (along with their own matching funds) to run a multi-touch, multi-channel marketing program. To maximize the funding, the distributor [...]
Advanced Web Designs using Drupal
Case Study – Fast-Moving Company Moves to Drupal A VC-backed software company had already launched their website a year earlier. After adding product pages, press and events, application information, company detail, etc., their site was already over 100 pages. While the site was designed well and portrayed the right look and messsage, it was cumbersome [...]
10 Steps to Start Your Internet Marketing
Here are 10 steps we recommend to get started on Internet marketing with PPC and SEO programs. We will address other internet marketing programs like social networking and blogging elsewhere. First, get educated. It’s hard to realize just how much the internet has affected marketing and how powerful it can be. A educated conviction to [...]
Integrated Lead Nurturing Practices
Case Study – Oracle Partner Program A large Oracle partner was trying to sell a product with a price below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention by their sales force. They also often did not get the dedicated marketing they needed [...]
A Best Practice PPC and SEO Program
Case Study – $100M Software Company A $100M software company had changed its name and website and experienced its web traffic fall off to almost nothing. In order to address this situation, a combination of Pay-Per-Click and SEO (Organic) programs were quickly put in place along with email lead generation programs and webinars. Approach Taken [...]
Cost Effective Consultant-Based PR
Case Study – $10M Company PR Program A $10M high-tech company had experienced a downturn in their business and wanted to launch a new strategy using PR. Their budget was lean so they could not afford the typical PR agency fees. In order to address this situation, a strategy was developed that would create a [...]
How to Maximize the ROI of Your Event
If there is a common complaint that Marketing Executives share, it is the expense they incur for events, especially tradeshows, and the poor leads they get from them. Yet, despite this, many do not take the time to adequately prepare for them or use best practices in obtaining leads. Listed below are some of the [...]
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