All Entries in the "Advertising Blog" Category

A Best Practice PPC and SEO Program

Case Study – $100M Software Company
A $100M software company had changed its name and website and experienced its web traffic fall off to almost nothing. In order to address this situation, a combination of Pay-Per-Click and SEO (Organic) programs were quickly put in place along with email lead generation programs and webinars.
Approach Taken & Lessons [...]