All Entries in the "Design Blog" Category

Creating Compelling Brochures

There is no longer any such thing as a “general” brochure.
Printed collateral has to be targeted nowadays. Whether your prospective customer is a mother visiting a mall, an executive wandering through an industry trade show, or a COO who needs “leave behind” material, that person is sophisticated and savvy and not interested in keeping material [...]

Websites That Yield Real Business Results

If you want a website today that gets real results for your business, you need to look beyond pretty html graphics and self-centered babbling about your company.  You need to look at the following:

Set it up to make it easy to add content regularly, especially blogs, social media, etc. For today’s world, this means a [...]

New Tools of The Trade

Today, Adobe has released the latest version of its flagship application suite, CS5. There are tons of new and exciting features that promise to make designers’ and developers’ lives easier, or let us do things that were previously impossible. One tool that I have avoided using, but am now excited to try, is Adobe Dreamweaver [...]

Good Design Can Make You Rich

The checkout stand is a place for impulse purchases.  You’re bored, you’re impatient, and if you’re an American you pick up little things you “need” while you’re waiting.  Among the batteries and anti-bacterial wipes, you’ll see varieties of lip balm.  Two of which are Carmex and Burt’s Bees.  These two products are virtually identical.  They [...]

Advanced Web Designs using Drupal

Case Study – Fast-Moving Company Moves to Drupal
A VC-backed software company had already launched their website a year earlier. After adding product pages, press and events, application information, company detail, etc., their site was already over 100 pages. While the site was designed well and portrayed the right look and messsage, it was cumbersome to [...]

A Strategy for Killer Logos

It’s time to design a logo for your company and you are thinking you’ll do it yourself. Why not, you can’t afford a high-cost design agency and after all, how hard can it be? These are just a few things one has to consider when designing a company logo:

Do you have a company color palette? [...]