All Entries in the "Feature Blogs" Category

Pay-Per-Lead Program Case Study

Case Study – SAP Channel Partner Program
SAP had set aside MDF (Market Development Funds) for some of their distributors and VARs to use on marketing. One of its larger distributors decided to use this money (along with their own matching funds) to run a multi-touch, multi-channel marketing program. To maximize the funding, the distributor also [...]

Advanced Web Designs using Drupal

Case Study – Fast-Moving Company Moves to Drupal
A VC-backed software company had already launched their website a year earlier. After adding product pages, press and events, application information, company detail, etc., their site was already over 100 pages. While the site was designed well and portrayed the right look and messsage, it was cumbersome to [...]

Integrated Lead Nurturing Practices

Case Study – Oracle Partner Program
A large Oracle partner was trying to sell a product with a price below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention by their sales force. They also often did not get the dedicated marketing they needed to [...]

A Best Practice PPC and SEO Program

Case Study – $100M Software Company
A $100M software company had changed its name and website and experienced its web traffic fall off to almost nothing. In order to address this situation, a combination of Pay-Per-Click and SEO (Organic) programs were quickly put in place along with email lead generation programs and webinars.
Approach Taken & Lessons [...]

Cost Effective Consultant-Based PR

Case Study – $10M Company PR Program

A $10M high-tech company had experienced a downturn in their business and wanted to launch a new strategy using PR. Their budget was lean so they could not afford the typical PR agency fees. In order to address this situation, a strategy was developed that would create a consistent [...]