All Entries in the "Misc Blogs" Category

Launching a New Product

Launching a new product in a down economy can be challenging. The questions one has to face are: How do I get my target audience’s attention? What launch materials do I need? What should I do with my website? What marketing mix do I use? What is the predicted ROI on my investment? How can [...]

Colorado Springs Web Designs

A well designed website is becoming a critical component of any business. It is the first place prospects will look when they hear the business name and, one would hope, would be the first listing that shows up on a Google search for that category. At Bellandi Group, we realize that no one web designer [...]

The GoldMine Case Study

Problem: When GoldMine Software was growing their Partner Channel Program from 90 partners to 2000, they did a great job of providing solid tools for partners to use and created good quality leads. However, they lost visibility of what happened to the leads once they were passed to the channel. Since GoldMine was 100% channel-focused [...]

Bad Economy? Good Time to Innovate

Many companies get very conservative with their marketing in a bad economy. Justifiable so. The ROI is tougher to retrieve. However, one observation I’ve made after watching 100′s of companies is that innovative marketing approaches always yield an ROI. What to do in a tough economy is not to stop marketing, but to push the [...]

Colorado Springs Marketing Experts

Bellandi Group, a fully-integrated Colorado Springs Marketing agency, was founded in 2002 by seasoned marketing executives with over 100 years of collective experience in managing sales and marketing programs for companies worldwide.

If you are looking for a Colorado Springs marketing firm that delivers results, give us a call. We know that from the smallest startup to the largest corporation, companies have to be smart about their marketing budget. We believe that the personalized attention we give to each client sets us apart from other Colorado Springs marketing firms. You will never be lost in the crowd or become just an account number.

Can you afford marketing? Can you afford not to?

At The Bellandi Group, we understand how tempting it is to cut back on advertising and promotions when times are tough. But consider this: Well-spent marketing dollars pay off by pulling in new customers and encouraging former clients to return.

New Approaches in Marketing that Yield Results

While the challenges that we face in marketing may be old, the way we approach them has drastically changed in the last two years. The usage of the internet for information has not only increased, it has taken a large leap forward. Bellandi Group has a large portfolio of clients that span a broad range [...]